Do you have a website? If yes, well then you need an SEO strategy. It’s as simple as that.

Many website owners shy away from anything to do with SEO. It sounds difficult and it sounds time-consuming, so it’s easiest to just put it on the shelf. But completely shelving SEO work is a big mistake. There are so many simple steps to take that have a big effect on a website’s online visibility.

Here are five reasons why you should spend some time developing a simple strategy and plan to take control of your SEO.

#1 There is a lot of competition for traffic

1.14 trillion websites are in this now. It is many. And if you have a website, that’s the pile your page ends up in. That’s where you should try to be seen. However, the vast majority of those pages are not active and most of us Swedish small business owners do not target the large, international, worldwide market, so in order to get a slightly more relevant number for a Swedish small business owner, we reason a little.

According to this article, there are around 1,674,052 companies in Sweden today and in 2021, 91 percent of these had a website. And here we can read that in the past year approximately 85% of Sweden’s population of 10.4 million have shopped online in the past year. There are thus roughly 1.5 million websites competing for the attention of 8.8 million online customers. In short, there will be 5.8 customers every next year. Not many businesses can get around that.

Although this example is just playing with numbers, there is still something to it. No, we don’t all run e-commerce and we don’t all sell that kind of consumer goods online, but if we’re still paying for an online presence, there must be an expectation that that presence will somehow lead to revenue, right? ?

So how does this relate to SEO strategy? Well, it’s ultimately about gaining market share using the Internet’s hard currency, traffic. A well-executed strategy can expose your business and your offer, not only to more visitors, but to more relevant visitors. A well-executed SEO strategy is thus one of the most important keys to reaching more potential customers.

#2 It is the search engines that control the traffic

Ranking high in Google’s search results is like getting the best display in the shop window on the pedestrian street. Or like being able to hang your painting in the best booth at the museum. Or like getting display space at the tills of an IKEA department store. It is simply something you want. At least if you have something to sell or something to say.

Google is the world’s most visited website with many trillions of visits every month. It is thus the world’s unbeatably largest shop window on the Internet’s unbeatably largest pedestrian street. All the trillions of searches that are done are because the person in question is looking for a solution to a problem they have. And those who have a problem are often willing to pay money to have their problem solved. This is where you and your SEO strategy come in. If you continuously work to get Google to pay attention to your place on the web, you will be richly rewarded by gaining valuable exposure. Not harder than that.

#3 You increase your organic traffic

Organic traffic is the Internet’s gold. Finding great, relevant, organic traffic without paying for it is every website owner’s dream. Organic traffic means that visitors come to your site and are exposed to your offer without you having paid for them to get there. So they are there of their own free will. Because they are interested in what you offer or write about. They often got there by seeing your result in a search engine, and they chose your particular result because it best matched what they were looking for. So they see that you probably have the solution to their problem. There is no better potential customer. If you can then figure out how to convert the visitor into a paying customer, then you have found your business model.

An SEO strategy helps you work in a structured way to rank higher in search engine results. Exactly what is one of your greatest opportunities to find an organic traffic flow. In this article, you will find some concrete tips on how you can increase organic traffic to your website.

#4 You can cut down on advertising costs

All traffic that is not organic is paid. Many businesses pay large sums of money today to get someone to visit their website or be exposed to their offerings. Paying and advertising for traffic can certainly serve its purpose at times, but self-employed and small business owners are competing here with big players who often have much bigger budgets for their advertising. Lying and paying for something that doesn’t immediately convert to good-margin purchases is often simply a waste of money. Your website disappears from the search results the moment you stop paying for it to be there.

In addition, you may end up paying unnecessary money for exposure and clicks that ultimately generate very little purchase if you are not fully aware of what you are doing. Go back to yourself and your own behavior; how often do you select an ad in the search results before a good organic hit? And how often do you happen to click on an ad instead of what you really wanted to click on? Every click costs money in advertising.

With a good and well-executed SEO strategy, you can instead ensure that you rank for a lasting result that gives you great traffic over a long period of time. It’s time well invested if anything.

#5 It provides clarity around the target group

It is not only for the sake of Google that we work with SEO, although it can easily feel that way at times. When you start analyzing your search results, keywords and visitor behaviour, well then the picture of the desired visitor appears much clearer. The relevant, potential customer gets a face and we find a language, a tonality and a digital expression that more and more attracts the visitors who in the end also become paying customers. In this way, work with SEO is at the same time work in carving out the niche and direction of the business. We have so much to gain by strengthening the business’s competence in this area ourselves instead of paying expensive money to hire out keyword advertising to agencies.

An SEO strategy helps our business identify behaviors, keywords, tonality and a digital expression that attracts a relevant target group. In addition, it provides a structure for regular well-invested work with the website, which provides better conditions to be seen and create profitability online.

Why do I need an SEO strategy?

Interested in getting started on your SEO strategy?

Yes, then this is the course for you. In my online course Site Boost Academy, we work with natural, organic methods to find more visitors and get more customers through our website.